Celebrating the Launch of Kraft Planters Peanut Butter

We had a great event to celebrate the launch of Kraft Planters Peanut Butter. The event showcased a variety of delicious recipes that I developed for the brand, which celebrated peanut butter's versatility and diverse history.

One thing that was important to do at the dinner was to try to use peanut butter in a whole new way. As chefs, we often take common ingredients and try to make them into delicious dishes. Peanuts and peanut butter have a rich history in many cuisines around the world, so we wanted to make new dishes while being careful to respect the flavors and understand how they all fit together.

But besides having a storied history around the world, peanut butter is the kind of food that comforts you and brings back childhood memories. Some of the guests talked about great memories of having peanuts or peanut butter as kids. Triona Schmelter, Senior Marketing Director of Grocery for Kraft North America, was fondly drawn back to her childhood eating peanuts in Georgia.

Another important part of the meal was to show that peanut butter, which can conjure thoughts of a child's simple PB&J, can be used for more grown-up cooking too. Some of the representatives from Planters said they loved the idea of using peanut butter as both simple food and as an ingredient in something more complex. It can be used as is, or it can inspire you to cook with it.

For hors d'oeuvre, we served bacon, pepper jelly, and Planters peanut butter in an English muffin to show how the peanut butter can play off of different flavors. But we also had a bit of peanut butter on a cracker with an apple slice to demonstrate how peanut butter can also stand up almost complete on its own.

Before anyone had any of the prepared dishes, each guest was served two spoonfuls of peanut butter, one of the smooth and the other of the chunky Planters peanut butter. Before trying peanut butter in all its different forms in the meal, I wanted everyone to really taste the peanut butter as is and think about the flavor and texture.

The appetizers were and African-Inspired Peanut Soup, Satay Dipping Sauce with Grilled Chicken Skewers, and Dark chocolate-Planters Peanut Butter Spread Over Crackers Topped With A Grapefruit Wedge. The main was a kind of surf and turf of Planters Peanut Butter Steak Sauce With Grilled Steak and Grilled Bass with Planters Peanut Butter-Chili Mole. And for everyone's favorite, dessert, we had a plate of Planters Peanut Butter-Chocolate Pancakes, Planters Peanut Butter-Chocolate French Toast, and Salty Marbled Chocolate-Planters Peanut Butter Brownies.

Check out the Planters Peanut Butter Facebook page for the recipes!