Cook the Book Challenge!

Marcus Samuelsson Cook the Book Challenge from the #RedRoosterCookbook

Introducing the #RedRoosterCookbook Cook the Book Challenge!

Once a week until the end of the year, I'll be posting a bonus from recipe from the cookbook here on the website. Home chefs can take the challenge by cooking the recipe, instagramming their dish and using the hashtag #RedRoosterCookbook.

Each week I'll pick my favorite shot and regram it on my account. I'll also update this blog post with each week's challenge and last week's winners.

Good luck and happy cooking!

Week 1 - Warm Quinoa with Vegetables and Eggs

Week 2 - Garlic 'N' Honey Roasted Sweets

Week 3 - Slow-Baked Blueberry Bread with Spiced Maple Syrup 

Week 4 - Quick-Cured Trout with Poblanos

Week 5 - Good Old Pound Cake

Week 6 - Iron-Pressed Chicken

Week 7 - Sweet Dog

Week 8 - Chocolate Cherry Cake

Help me Hustle The Red Rooster Cookbook!

Thanks so much for taking the time to read The Red Rooster Cookbook: The Story of Food and Hustle in Harlem! This book means a lot to me as it illustrates why I have come to love Harlem so much and why I call it home. I could use some help showing everyone that this cookbook is more than just a cookbook!

Social Media Superstar Gary Vaynerchuk has recently taken me under his wing. He tells me that it can be helpful to show people how to spread the word effectively. So, Gary V style, post it on your Instagram, write about it on your blog, tweet it out, review it on Amazon, or simply give it to a friend - any way you want to share it is cool. Check out his Insta tips below:

 

HOW TO WRITE AN INSTAGRAM BOOK REVIEW

1.      Take a photo of yourself with the book. Make sure the front cover is prominent and in focus.

2.      Write a brief review of the book. Did it make you think of Harlem? If you've never been, did it make you want to go? Do you think you'll try any of the recipes? Share it all!

3.      Be sure to tag me (@marcuscooks) and use hashtag #RedRoosterCookbook. Other tags you might want to use include #RedRooster and #Harlem

Announcing My Upcoming Red Rooster Cookbook

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The Red Rooster Cookbook is available online at AmazonBarnes & Noble and IndieBound.

I’m excited to announce that my upcoming Red Rooster Cookbook: The Story of Food and Hustle in Harlem will be released October 18th. I had such an incredible time compiling these dishes, and now I’m ready to share them with you.

Inside you’ll find deeply personal dishes, woven into the story of our neighborhood and our restaurant. Though food is at the center of Red Rooster, it’s about so much more than that to me. It’s become a key part of our vibrant Harlem community, encouraging new friendships and conversations over thoughtfully prepared food.

This book reflects my journey from Ethiopia to Harlem, influenced by flavors I discovered along the way. From Pork and Plantains to Chinese Steamed Bass and Fiery Noodles to Chicken and Waffles, each recipe is rooted in centuries of traditions and cultures that represent the sticky, sweet, specialness that is the reason I opened my restaurant uptown. These dishes will bring exciting global flavors into your home, and I hope they’ll expand your sense of adventure in the kitchen.

 

Make It Messy

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Make It Messy finally releases today, and I am so excited to share my story with my younger fans that have found a connection with the artistry of cooking. My journey has never been an easy one, I have had my share of obstacles, but giving up was never an option, redirecting certainly, but never giving up. Whatever your passion is in life, or even if you’re still a little uncertain, hard work and determination should always direct your steps. I was not necessarily born into a typical circumstance and expectations may not have foreseen me as part of the traditional grid, but life teaches you to “Step up to the challenge; don’t avoid it. Win or lose take the shot.” You are responsible for your choices, and sometimes it’s worth it to make things a little messy. I hope my life inspires you to dream big and go hard.

Make it Messy

In this inspirational autobiography, world-famous chef Marcus Samuelsson tells his extraordinary story and encourages young people to embrace their mistakes and follow their dreams. This young-adult edition is based on his highly praised adult memoir, Yes, Chef.  

This spring, I'll be releasing a new book - Make it Messy: My Perfectly Imperfect Life. The book is based on my memoir Yes, Chef! and geared towards young adults. By sharing the story of my journey through life and the food world, I hope to empower young people to embrace their mistakes and to follow their dreams, no matter what their aspirations are.

Make it Messy is the result of a lot of work by my team and the team over at Random House, as well as my friend Veronica Chambers. So far, the reception has been great; I can't wait to see it hit stands! Make It Messy goes on sale on June 9th, but you can pre-order your copy on Amazon now.