Jordan Silbert, founder of Q Tonic, does something almost no other tonic water makers do: he uses real quinine. Extracted from the bark of Peruvian cinchona trees, quinine is an essential ingredient in tonic, yet when Silbert examined the ingredients of a tonic water back in 2003, he discovered that the ingredients were the exact same as that of Sprite, only varying the natural ingredients and artificial flavors.
Silbert ordered the bark for a mere 10 dollars, and started making his own tonic for friends at parties. With the encouragement of his Yale business school professor and initial funding, Silbert’s Q Tonic was born.
Adopted early by the venerable Gramercy Tavern in Manahttan, carriers of Silbert’s tonic praise it’s sophisticated flavor.
Make a cocktail with Q Tonic to taste the difference. Here’s QTonic.com’s recipe for The Ultimate Gin & Tonic.
Have a great idea for a small food business? The Business Week article gives the financial details of Silbert’s start up. Read more here.
2 oz of your favorite gin
wedge of lime
4 oz chilled Q Tonic
Fill your best highball glass with ice. Add gin, squeeze a wedge of lime, top with chilled Q Tonic. Gently stir. Serve with the remained of the Q Tonic bottle.