Pork may still be thought of by many as "the other white meat," but the slogan's creators, the National Pork Board are switching gears. An $11 million campaign will have a new message though, "Pork: Be inspired." 82 million Americans already eat pork and that may not be because of it's similarity to chicken. However, pork is behind both chicken and beef in per capita consumption, though still at a whopping 61 pounds per person annually.
Though pork may not be as lean as it's "other white meat" competitor, chicken, the National Pork Board wants you to see the creative culinary potential of pork.
Read more about the National Pork Board's ad campaign here.