As Hollywood spends more on productions and consumers spend less on DVDs, the pressure is mounting on theaters to provide a premium service.Â Many moviewatchers are turned off by dingy carpeting and an atmosphere that is inferior to their own homes.Â The solution? Â Offering in theater dining. Instead of digging your hand into a buttery tub of popcorn at the movies this weekend, you can have a full dinner.Â Some movie theaters intent on recapturing customer's affection have added a kitchen, with offerings such as Chicken Caesar Salad and a full bar for cocktails.
Although not suited to horror films, I can imagine that having a nice dinner and drink with a date during the newest comedy would be a fun weekend activity.
Read more about in theater dining here.