According to two new studies, American consumers are looking for more exotic ethnic food experiences. Bret Thorn writes in Nation's Restaurant News that the new studies show that the "big three" ethnic cuisines - Italian, Mexican and Chinese - no longer provide enough excitement for Americans. This past year, the number of products sold in stores described as "Caribbean," "Japanese," and "Thai" grew dramatically. More chain restaurants are offering Caribbean, Japanese, and Thai food, too. Food media like television, newspaper, and magazine stories incite Americans to try new foods. The research suggests that cookbooks, travel, and diversifying neighborhoods also contribute to this boom.
As new ethnic foods become more popular with the American public, food enthusiasts will continue to search out new tastes. To read more about this fascinating ethnic food trickle-down effect, click here.