Pontus Hook is an accomplished Swedish photographer that spent one afternoon capturing the vivid characters that frequent Sunday brunch at Red Rooster. A downtown New York resident, Pontus knew he wanted to capture our restaurant's patrons after his first visit uptown. Not knowing what he wanted to capture, the photographer brought his camera and a screen one Sunday afternoon.
The experience resulted in twelve portraits that reflect Pontus’ view of the elegant and playful ritual of dressing for church. The series hopes to touch on the diversity of Harlem culture and the celebration of intergenerational connection.
Pontus’ motivation for shooting the images in black and white was to give a timelessness to the series. He was inspired by Richard Avedon, who shot a similar project focusing on everyday people in the 80’s while traveling around the US. This is Pontus’ humble twist on a similar cultural immersion.
Pontus feels that Red Rooster is the perfect place to showcase the work because people from all walks of life come to the establishment to celebrate togetherness and diversity in their own way. We are honored and elated to showcase his beautiful work on the Red Rooster walls.
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