Help me Hustle The Red Rooster Cookbook!

Thanks so much for taking the time to read The Red Rooster Cookbook: The Story of Food and Hustle in Harlem! This book means a lot to me as it illustrates why I have come to love Harlem so much and why I call it home. I could use some help showing everyone that this cookbook is more than just a cookbook!

Social Media Superstar Gary Vaynerchuk has recently taken me under his wing. He tells me that it can be helpful to show people how to spread the word effectively. So, Gary V style, post it on your Instagram, write about it on your blog, tweet it out, review it on Amazon, or simply give it to a friend - any way you want to share it is cool. Check out his Insta tips below:

 

HOW TO WRITE AN INSTAGRAM BOOK REVIEW

1.      Take a photo of yourself with the book. Make sure the front cover is prominent and in focus.

2.      Write a brief review of the book. Did it make you think of Harlem? If you've never been, did it make you want to go? Do you think you'll try any of the recipes? Share it all!

3.      Be sure to tag me (@marcuscooks) and use hashtag #RedRoosterCookbook. Other tags you might want to use include #RedRooster and #Harlem

The Red Rooster Cookbook Tour

The Red Rooster Cookbook Tour

On October 18th, my new cookbook is finally being released, and I'll be heading out on my cookbook tour. I'll be visiting seven different cities in under three weeks, and I'll be bringing at taste of Harlem and Red Rooster with me wherever I go. I hope you'll join me at some of my events below!

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Announcing My Upcoming Red Rooster Cookbook

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The Red Rooster Cookbook is available online at AmazonBarnes & Noble and IndieBound.

I’m excited to announce that my upcoming Red Rooster Cookbook: The Story of Food and Hustle in Harlem will be released October 18th. I had such an incredible time compiling these dishes, and now I’m ready to share them with you.

Inside you’ll find deeply personal dishes, woven into the story of our neighborhood and our restaurant. Though food is at the center of Red Rooster, it’s about so much more than that to me. It’s become a key part of our vibrant Harlem community, encouraging new friendships and conversations over thoughtfully prepared food.

This book reflects my journey from Ethiopia to Harlem, influenced by flavors I discovered along the way. From Pork and Plantains to Chinese Steamed Bass and Fiery Noodles to Chicken and Waffles, each recipe is rooted in centuries of traditions and cultures that represent the sticky, sweet, specialness that is the reason I opened my restaurant uptown. These dishes will bring exciting global flavors into your home, and I hope they’ll expand your sense of adventure in the kitchen.

 

Why I've Learned to Celebrate the Daily Successes

Why I've Learned to Celebrate the Daily Successes

To stay successful is to find balance in your life between your work and your personal time. I am naturally a workaholic — working nearly all the hours that I am awake. That means the metric for success is finding time to set aside work for my family. Specifically, I think of how much time

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Thinking About My Dreams with Harriette Cole

Thinking About My Dreams with Harriette Cole

When my good friend Harriette Cole invited me to be a part of her DREAMLEAPERS talk series at Ginny’s Supper Club last night, I didn’t realize what an inspirational evening it would prove to be. Harriette began the night by reciting one of her favorite poems: Come to the edge. We can’t. We’re afraid. Come

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